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Aaron Cohen
Strategic PR for Tech Innovators
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About
I’m a seasoned PR and communications leader driven by a passion for transforming bold ideas into impactful narratives. With roots in storytelling and a career that spans startups to global giants, I’ve crafted compelling stories for trailblazers in tech, AI, and beyond. From launching groundbreaking products to helping startups navigate complex industries, my focus is on creating authentic connections that inspire action. My journey began with a love for words, evolved into a passion for technology, and continues to be fueled by the belief that glitches—both in life and tech—lead to innovation.
Job Categories
Industries
Top Skills
Special Interests
What I Offer
I partner with startups, tech innovators, and established brands to craft authentic, impactful communications strategies that drive results. My goal is to inspire trust, clarity, and engagement through storytelling.
Strategic PR Campaigns
Expertly designed media campaigns for product launches, industry leadership, and executive visibility.
Brand Voice Development
Establish authentic, memorable messaging frameworks tailored to your audience.
Crisis Communication Solutions
Proactive and reactive strategies to manage and mitigate challenges.
Ask Me About
Startup PR Accelerator
Executive Branding Strategy
Product Launch Mastery
Crisis Management Blueprint
Wisdom at Work
Notable Roles
Founder – Glitch PR
I launched Glitch PR to empower startups and visionaries, providing tailored PR solutions that highlight authenticity and transparency while navigating the ever-changing media landscape.
Sr. Director of Corporate Communications – RealWear
I drove communications for innovative wearable tech, managing executive visibility, product launches, and industry analyst relations with recognition from top media outlets and analysts.
PR Leadership – Sun Microsystems
A key player in Sun’s PR success, I spearheaded campaigns that generated thousands of customer stories and elevated Java’s industry presence.
Areas of Expertise
Public Relations Leadership
Combining vision and tactical execution, I’ve built PR strategies that amplify brands, secure top-tier media coverage, and drive market influence.
Strategic Messaging
From startups to multinational corporations, I create compelling messaging frameworks that resonate with diverse audiences, leveraging authenticity and insight.
Technology Storytelling
A specialist in AI, AR/VR, and SaaS narratives, I translate complex technologies into accessible stories that engage media, investors, and customers.
Key Achievements
AI Startup Success
Led PR for six AI-focused startups, with four successful exits, including Butter.ai’s acquisition by Box.
Product Launch Excellence
Secured national recognition for groundbreaking innovations like smart glasses and rideable tech, including CES awards and top-tier press coverage.
Industry Transformation Advocacy
Helped avert the construction of two power plants through market transformation efforts, blending technical advocacy with strategic messaging.
Wisdom is making mistakes, reflecting on them, improving them, and (hopefully) sharing that wisdom with others to help the world be a better place.
Thought Leadership
Summary of Skills
