Home > Wisdom Network > Timothy C Truxell
About
I design thoughtful content and user experiences for brands of all sizes across a range of industries, such as automotive, finance, healthcare, hospitality, and non-profits. With leadership roles at Rubicon CX, Rightpoint, and the various iterations of Sapient, I’ve worked with clients such as Genesis, IHG, NASCAR, Coca-Cola, St Jude, JP Morgan, Mastercard, Target, and the MD Anderson Cancer Center. I’m comfortable on both sides of content strategy—the user facing, brand-focused side and the technical or technical side. I’ve active with the Content Strategy Alliance to help formalize and provide examples and templates for content strategy deliverables for wider use for those seeking guidance. When collaborating with brands or mentoring aspiring content strategists, I combine creativity and strategy to deliver user-centered and content-led digital experiences that drive measurable results.
Notable Roles
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Special Interests
What I Offer
I've been in content strategy since the beginning, so I've seen just about everything and can use this wealth of past knowledge to bear on current problems.
Let's ConnectContent Strategy Design
Creating systems that align with business goals and enhance user experiences.
Localization Leadership
Managing multilingual content launches to meet global market needs.
Creative Team Building
Mentoring and guiding teams to excel in content strategy and UX design.
Ask Me About
Comprehensive Content Audit
Content Governance Framework
Global Digital Strategy
Content Team Mentorship
Wisdom at Work
Areas of Expertise
Content Strategy & Governance
Building scalable strategies, from localization to governance, that deliver user-centric and business-aligned content.
User Experience Design
Merging creative vision with technology to create intuitive, impactful digital experiences.
Global Digital Solutions
Leading large-scale global projects, including localized content rollouts and multilingual website management.
Key Achievements
Building a Content Strategy Practice
Played a pivotal role in establishing Sapient’s content strategy practice, driving innovative approaches and best practices.
Global Localization Leadership
Directed UPS’s site redesign, launching across 29 languages and 104 countries with a robust translation strategy.
Thought Leadership & Mentorship
Mentored teams in content strategy, fostering growth and excellence in digital content innovation.
Wisdom allows you tell the difference between a business problem and a cultural reality. One of which is solvable. Wisdom also means having seen enough to bring past experience to bear for problems to help solve or mitigate them.
Thought Leadership
Summary of Skills
