Hiram Norman
Digital Transformation Leader | Business Builder | Operational Excellence
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About
I’m a Miami native who's spent the last two decades in Los Angeles. I am a digital product leader passionate about transforming how audiences engage with content. As Executive Vice President of Digital at The CW, I drove over 100M app downloads, grew digital revenue 100-fold, and took the app to the #1 spot on the U.S. Apple App Store. With a background in strategy and product innovation, I thrive on building and leading teams that deliver exceptional results. I hold an MFA in Screenwriting, blending my love for storytelling with tech. Outside of work, I enjoy creating magic—as a member of The Academy of Magical Arts at The Magic Castle—playing golf, and spending time with my wife and two active teens.
Notable Roles
Job Categories
Industries
Top Skills
What I Offer
I help businesses redefine success in the digital age, delivering high-impact strategies and leadership to navigate change and drive growth.
Let's ConnectDigital Strategy Advisory
Crafting actionable product roadmaps that align vision with execution.
Audience Growth & Monetization
Designing innovative solutions to captivate, retain, and monetize users.
Leadership Development
Building and empowering teams to excel in fast-paced, dynamic environments.
Ask Me About
Digital Business Growth Advisory
Fractional Product Leadership
Streaming Optimization Services
Content Expansion & Licensing Strategy
Wisdom at Work
Areas of Expertise
Digital Innovation & Strategy
I’m a strategic visionary with a proven ability to scale digital platforms, engage audiences, and deliver measurable results. At The CW, I spearheaded a digital-first approach that drove over 92 million app downloads and set the standard for industry success.
Operational Excellence & Team Culture
Building high-performing, collaborative teams is at the heart of my leadership style. By fostering a culture of respect, accountability, and innovation, I’ve led organizations to achieve results that exceed expectations—even with limited resources.
Audience Growth & Monetization
I specialize in creating data-driven, audience-centric strategies that connect people with content in meaningful ways. From pioneering Connected TV platforms to launching groundbreaking monetization initiatives, I drive revenue growth and engagement at scale.
Key Achievements
Transforming The CW’s Digital Business
Built a digital-first ecosystem that drove over 92 million app downloads, set new standards for user engagement, and expanded content offerings by 20x.
Innovating in Connected TV
Pioneered partnerships with platforms like Xbox, Roku, and Fire TV, leading The CW’s expansion into the Connected TV space a decade ahead of the curve.
Driving Revenue Growth
Increased digital revenue by 100-fold through strategic product development, innovative monetization solutions, and audience-first strategies.
Wisdom is...applied personal learnings and the desire to understand and benefit from the learnings of others.
Thought Leadership
Summary of Skills
