Jay L. Moss
Strategic Innovator in Real Estate Development and SFR Market Growth
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About
I am a results-driven leader with 30+ years of expertise in real estate development, homebuilding, and single-family rentals (SFR). My career spans C-level roles where I’ve turned around businesses, spearheaded growth strategies, and built high-performing teams. Most recently, I’ve focused on advising equity funds, homebuilders, and management companies on navigating the evolving SFR market. Whether it’s through strategic land acquisitions, community design, or creating operational frameworks, I deliver innovative solutions that maximize investor returns and create thriving communities. I thrive on driving transformative growth and fostering collaboration across stakeholders.
Job Categories
Industries
Top Skills
Special Interests
What I Offer
I collaborate with equity funds, homebuilders, and management companies to provide tailored solutions that drive growth and maximize returns. Through strategic planning, innovative marketing, and operational excellence, I ensure my partners achieve measurable success.
Real Estate Expertise
Insights on navigating complex market challenges in SFR and homebuilding.
Strategic Growth
Custom strategies for scaling operations and maximizing investments.
Turnaround Leadership
Proven frameworks to revitalize businesses and achieve profitability.
Ask Me About
SFR Strategic Advisory
Business Turnaround Consultation
Marketing and Branding Leadership
Executive Team Building
Wisdom at Work
Notable Roles
Founder and President – Real Estate Dimensions
As a trusted advisor, I’ve guided Greystar’s SFR market entry, contributing to product strategies, land acquisitions, and community designs. My role focuses on aligning investments with long-term market trends to drive success.
Chief Marketing Officer – Woodside Homes
I co-led the turnaround of Woodside Homes after bankruptcy, revamping marketing strategies and developing new product lines. The company was successfully sold to a major international homebuilder.
CEO – Mosaic Homes
I spearheaded this startup homebuilding initiative under SunCal, recruiting top talent and establishing the framework for large-scale community development across California markets.
Areas of Expertise
Single-Family Rental (SFR) Development
I provide strategic guidance on building and managing SFR communities, leveraging decades of homebuilding experience to help financial equity funds, builders, and operators achieve scalable success.
Business Turnaround Leadership
I specialize in revitalizing distressed businesses, leading comprehensive strategies that align with market demands, rebuild profitability, and foster organizational growth.
Marketing and Brand Positioning
With deep expertise in real estate marketing, I’ve developed and executed campaigns that drive sales, enhance brand equity, and position companies as leaders in their markets.
Key Achievements
SFR Market Leader
Co-led the entry of a major multifamily real estate company into the SFR sector, creating operational frameworks and scaling community development.
Turnaround of Woodside Homes
Played a pivotal role in restoring profitability after bankruptcy, positioning the company for a $700M acquisition.
Innovative Real Estate Marketing
Designed and executed high-impact marketing campaigns, including creative promotional initiatives like replicating the “Simpsons” house, which attracted national media attention and boosted brand awareness.
It means to seek out people who have experienced the challenges I am facing today, getting a startup on its feet.I have a great deal of experience in the homebuilding business and always willing to help advise people interested in this noble business.
Thought Leadership
Summary of Skills
