Ken Pasternak
Strategic Brand Architect & Visionary Advisor
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About
I’m a Chief Strategy Officer at Two by Four, a full-service creative agency, where I specialize in shaping bold brand strategies and organizational identities. With roots in San Francisco and New Mexico, alongside Hungarian heritage, I bring a unique blend of perspectives to my work. From producing films in Budapest to founding Marshall Strategy and collaborating with world-class clients like Salesforce, Apple, and Harvard, my career has been defined by creative problem-solving, visionary positioning, and authentic connections. Let’s reimagine the future of your brand together.
Industries
Top Skills
What I Offer
I help organizations uncover their unique identity and articulate their value through strategic brand architecture and creative storytelling. My work empowers brands to inspire loyalty and achieve sustainable growth.
Strategic Brand Development
Creating compelling brand stories, positioning frameworks, and architecture for seamless scalability.
Corporate Identity Design
Building cohesive systems that reflect organizational purpose and resonate with target audiences.
Executive Advisory
Guiding leadership teams to navigate complex challenges and align on transformative visions.
Ask Me About
Brand Strategy
Identity System Design
Executive Strategy Workshops
Cross-Functional Brand Integration
Wisdom at Work
Notable Roles
Chief Strategy Officer – Two by Four
Advising C-suite clients on brand positioning, organizational identity, and market differentiation, driving success across diverse sectors.
President & COO – Marshall Strategy
Led brand strategy initiatives, including naming, corporate identity design, and brand architecture for renowned global clients.
Group Account Director – Frankfurt Balkind
Managed strategic identity projects, fostering cross-functional collaboration and driving client success across three major cities.
Areas of Expertise
Brand Architecture
Designing cohesive frameworks that organize complex brand portfolios, ensuring clarity, consistency, and scalability for future growth.
Positioning & Messaging
Crafting compelling narratives that differentiate brands in competitive markets and connect deeply with audiences.
Corporate Identity
Helping organizations articulate their mission, vision, and values through innovative visual and verbal systems.
Key Achievements
Co-Founding Marshall Strategy
Built and scaled a strategy agency from inception to acquisition, serving top-tier brands across industries.
Strategic Leadership for World-Class Clients
Developed transformative brand strategies for iconic organizations like Salesforce, Apple, and Harvard University.
Mentorship & Team Development
Guided and nurtured high-performing teams, fostering growth, creativity, and success within complex, dynamic environments.
Knowledge speaks, wisdom listens. To me wisdom is the ability to be present with any situation or information that comes your way, and to navigate it using your unique experience, understanding and perspective.
Thought Leadership
Summary of Skills
