Len Dorfman
Founding Advisor | Product and Marketing Leader
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About
I am a product and marketing leader with a relentless commitment to creating products that don’t just fill gaps but redefine possibilities. With over two decades of experience across startups and major enterprises, I’ve built my career on a singular vision: turning ambitious ideas into market-changing realities. I specialize in product management, strategic marketing, and development with an intense focus on results and customer-centric innovation. In SaaS, PaaS, business process management, cloud infrastructure, and more, I thrive on blending strategic insight with hands-on execution, always pushing to raise the standard and make each product’s potential a reality.
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Top Skills
Special Interests
What I Offer
With a vision for excellence and a commitment to results, I offer transformative strategies and actionable insights, blending deep technical understanding with strategic market positioning.
Let's ConnectBreakthrough Marketing Strategy
Leveraging insight and creativity, I deliver marketing strategies that don’t just follow trends but set new ones, enabling organizations to stand out in saturated markets.
Product Positioning & GTM Planning
From product launch to sustained growth, I specialize in building and communicating the story behind each product, ensuring alignment with customer needs and market demands.
Market Innovation
I help organizations identify untapped opportunities and craft visionary strategies that align business goals with market needs.
Ask Me About
Innovative Marketing Strategy Consulting
Product Launch and GTM Strategy
Wisdom at Work
Notable Roles
Director of Product Marketing – Fujitsu America
Spearheaded the entire product lifecycle for Fujitsu’s enterprise software solutions, elevating market presence through forward-thinking product strategies. Achieved 3x revenue growth, a 200% pipeline increase, and 270% ROI on marketing programs, by breaking through industry norms with a customer-first mindset and innovative go-to-market tactics.
Head of Product Marketing – Techniche
Developed groundbreaking product marketing strategies for Techniche’s asset and network performance solutions. Through precise market positioning and solutions-driven storytelling, expanded market share and strengthened the brand’s industry leadership.
Founding Advisor – OpenWater Group
As a founding advisor, I’m helping build a visionary platform that connects high-caliber professionals with unique market opportunities. I guide OpenWater’s approach to market presence and member engagement, setting the stage for a community that champions collaboration and innovation.
Areas of Expertise
Vision-Driven Product & Marketing Strategy
I shape strategies that go beyond conventional benchmarks, aligning product innovation with market impact. My approach is to build products that customers not only need but come to depend on, bridging gaps in their experience with purpose-driven solutions.
Transformative New Product Development & Launch
From ideation through launch, I lead with a vision for products that solve real problems with elegance and efficiency. With extensive experience in SaaS and enterprise solutions, I orchestrate high-impact launches, ensuring the journey from idea to execution is seamless and strategic.
Customer Segmentation & Insights that Drive Loyalty
By deeply understanding market needs and harnessing insights, I target and cultivate the most valuable customer relationships. I focus on who will benefit most from each product, enhancing adoption and delivering value that’s as meaningful as it is measurable.
Key Achievements
Fujitsu Infinity Award - Gold
Awarded Fujitsu’s top honor for pushing beyond conventional marketing metrics, achieving record marketing ROI, and pioneering strategies that turned vision into exponential growth
Innovative Product Launches in SaaS and PaaS
At eTouch Systems and Techniche, led the development and launch of the first SaaS and on-premise products, taking a disruptive approach to market entry and setting a new standard in social computing and cloud-based performance management.
Market-Transforming Leadership at Oracle
Drove the lifecycle and market expansion of Oracle’s Application Server, breaking new ground for the product in a competitive landscape and achieving sustained growth through focused and innovative management.
Wisdom means...do the right thing.
Thought Leadership
Summary of Skills
