Mike Scafidi

Mike Scafidi

Transforming Nonprofit Marketing, Digital Leader, Speaker, Advisor

Location icon White Plains, NY, USA

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About

I am a senior executive with a passion for transforming organizations by seamlessly integrating technology, marketing, and people. With extensive experience in Fortune 50 multinational corporations and leadership of global teams exceeding 250 employees, I excel in delivering innovative business solutions. From marketing transformation at PepsiCo to guiding nonprofits at GOOD at Scale, my career reflects a commitment to innovation, adaptability, and purpose-driven leadership.

Job Categories

Consulting
Executive Leadership
Marketing
Nonprofit

Industries

Marketing
Advertising
Nonprofit Development
Technology

Top Skills

Customer Loyalty
Social Media
Software Development
Marketing Technology
Digital Transformation
Leadership of Global Teams
AdTech
Nonprofit Marketing

Special Interests

Nonprofit mission amplification
Leveraging technology for societal good
Bridging art and science in marketing
Mentorship and coaching
Available
Clock icon
Part-time
Full-time
Contract
Fractional
Hybrid
Remote
Onsite
A
Advising
C
Consulting
F
Fractional Leadership
S
Speaking

What I Offer

I help organizations transform and thrive by blending strategy, innovation, and purpose. My services include guiding businesses and nonprofits alike in navigating complexity, fostering innovation, and creating impactful solutions.

Consulting

Expert advice to align technology, strategy, and business goals for measurable success.

Fractional Leadership

Interim leadership to drive transformational change and unlock organizational potential.

Advising

Tailored guidance to nonprofits and corporations for amplifying their impact and achieving their missions

Speaking

Inspiring talks on the power of innovation, value exchange, and purpose-driven leadership.

Ask Me About

Marketing Strategy
Digital Transformation
Technology Integration
AdTech Solutions
Nonprofit Development
Global Team Leadership
Emerging Technologies
Data-Driven Marketing
Campaign Optimization
Innovation Processes
Executive Leadership
Mentorship Programs

Digital Transformation Leadership

Description
For: Organizations seeking to align people, data, and technology. Comprehensive strategies to simplify complexity and drive sustainable growth.
Outcomes
Improved efficiency, innovation, and measurable results.

Nonprofit Marketing Solutions

Description
For: Nonprofits looking to scale their missions. Proven marketing strategies to increase visibility and engagement for impactful causes.
Outcomes
nhanced fundraising, stronger brand presence, and greater mission impact.

MarTech and AdTech Strategy

Description
For: Brands navigating the evolving technology landscape. Expert evaluation and adoption of purpose-built solutions to enhance marketing ROI.
Outcomes
Streamlined operations, effective campaigns, and optimized technology investments.

Value Exchange Optimization

Description
For: Organizations aiming to build long-term customer relationships. Strategies designed to identify, create, and deliver meaningful exchanges of value between brands and their audiences.
Outcomes
Improved customer loyalty, enhanced engagement, and sustainable growth through purpose-driven marketing

Wisdom at Work

Notable Roles

Global Head of Marketing Technology and AdTech, PepsiCo

Orchestrated transformative marketing strategies, driving adoption of interconnected technologies across global teams.

EVP, CTO, Digitas North America

Unified engineering, advertising, and technology to turn a 250+ member team into a powerhouse for growth and innovation.

Director, Global Technology, Razorfish

Delivered groundbreaking solutions for 40+ leading organizations, aligning brands with digital innovation and consumer trends.

Areas of Expertise

Nonprofit Marketing Innovation

Applying proven consumer marketing tactics to elevate nonprofit missions in healthcare, arts, and environmental advocacy.

Organizational Transformation

Designing strategies that integrate people, data, and technology to drive innovation and sustainable growth.

Simplifying Complex Technology

Reducing complexity in digital solutions to create purpose-built strategies that deliver tangible outcomes

Key Achievements

Named Among the Top 100 Digerati

Honored for contributions to digital marketing, including value exchange innovation and leadership in emerging technology.

Pioneering Nonprofit Strategies

Advocated for impactful causes across healthcare, arts, environmental, and adoption sectors, amplifying visibility and engagement.

Revolutionizing Marketing at PepsiCo

Crafted and implemented global strategies that bridged data, marketing, and technology for sustained profitability and growth.

Wisdom is...the ability to identify trends from one's experiences.

Summary of Skills

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Mike Scafidi is a member of OpenWater Group — a trusted community and platform where seasoned professionals reimagine success through shared wisdom and meaningful connections.
Learn more about OpenWater

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