Mike Scafidi
Transforming Nonprofit Marketing, Digital Leader, Speaker, Advisor
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About
I am a senior executive with a passion for transforming organizations by seamlessly integrating technology, marketing, and people. With extensive experience in Fortune 50 multinational corporations and leadership of global teams exceeding 250 employees, I excel in delivering innovative business solutions. From marketing transformation at PepsiCo to guiding nonprofits at GOOD at Scale, my career reflects a commitment to innovation, adaptability, and purpose-driven leadership.
Job Categories
Industries
Top Skills
Special Interests
What I Offer
I help organizations transform and thrive by blending strategy, innovation, and purpose. My services include guiding businesses and nonprofits alike in navigating complexity, fostering innovation, and creating impactful solutions.
Consulting
Expert advice to align technology, strategy, and business goals for measurable success.
Fractional Leadership
Interim leadership to drive transformational change and unlock organizational potential.
Advising
Tailored guidance to nonprofits and corporations for amplifying their impact and achieving their missions
Speaking
Inspiring talks on the power of innovation, value exchange, and purpose-driven leadership.
Ask Me About
Digital Transformation Leadership
Nonprofit Marketing Solutions
MarTech and AdTech Strategy
Value Exchange Optimization
Wisdom at Work
Notable Roles
Global Head of Marketing Technology and AdTech, PepsiCo
Orchestrated transformative marketing strategies, driving adoption of interconnected technologies across global teams.
EVP, CTO, Digitas North America
Unified engineering, advertising, and technology to turn a 250+ member team into a powerhouse for growth and innovation.
Director, Global Technology, Razorfish
Delivered groundbreaking solutions for 40+ leading organizations, aligning brands with digital innovation and consumer trends.
Areas of Expertise
Nonprofit Marketing Innovation
Applying proven consumer marketing tactics to elevate nonprofit missions in healthcare, arts, and environmental advocacy.
Organizational Transformation
Designing strategies that integrate people, data, and technology to drive innovation and sustainable growth.
Simplifying Complex Technology
Reducing complexity in digital solutions to create purpose-built strategies that deliver tangible outcomes
Key Achievements
Named Among the Top 100 Digerati
Honored for contributions to digital marketing, including value exchange innovation and leadership in emerging technology.
Pioneering Nonprofit Strategies
Advocated for impactful causes across healthcare, arts, environmental, and adoption sectors, amplifying visibility and engagement.
Revolutionizing Marketing at PepsiCo
Crafted and implemented global strategies that bridged data, marketing, and technology for sustained profitability and growth.
Wisdom is...the ability to identify trends from one's experiences.
Thought Leadership
Summary of Skills
