Rose Sommerich
Brand Strategist & Architect| Business Growth Catalyst
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About
I’m a brand strategist with over 20 years of experience building and growing brands across industries, markets, and company sizes. From leading Salesforce’s global brand strategy, including creating its architecture and foundations, to redesigning Chevron’s corporate identity and driving revenue for CPG brands at Procter & Gamble and Del Monte, I’ve tackled complex challenges with impactful solutions. I specialize in creating adaptable brand strategies that evolve with business needs while staying rooted in purpose. With a “build while we fly it” mindset, I embrace testing, learning, and curiosity to navigate today’s fast-paced, AI-driven world. Ask me about how playing poker makes me more effective in my job.
Job Categories
Industries
Top Skills
Special Interests
What I Offer
I help businesses and leaders facing brand growth challenges by crafting adaptable strategies rooted in purpose. With expertise in brand architecture and marketing innovation, I deliver impactful solutions that drive measurable results.
Brand Strategy Development
Designing flexible, scalable brand foundations for businesses navigating growth or repositioning.
Integrated Marketing Campaigns
Creating customer-centric campaigns that translate insights into actionable, high-impact initiatives.
Fractional Leadership
Bridging leadership gaps with strategic oversight in branding and marketing execution.
M&A Brand Integration
Unifying acquired brands through cohesive strategies that preserve value and streamline transitions.
Ask Me About
Brand Foundations Workshop
Integrated Campaign Planning
Fractional CMO Services
M&A Brand Integration
Wisdom at Work
Notable Roles
Director, Global Brand Marketing & Strategy – Salesforce
Spearheaded brand initiatives reflecting leadership in AI and data, enhancing brand value and unifying narratives across regions and acquisitions.
Corporate Global Brand Manager – Chevron
Directed a comprehensive brand refresh, creating a cohesive identity system and deploying innovative storytelling techniques.
Senior Brand Manager – Del Monte Foods
Drove double-digit growth in a $250M portfolio, revitalizing product strategies and launching impactful innovation
Areas of Expertise
Flexible Brand Foundations
Developing scalable, adaptable brand frameworks to align with business goals and market demands, ensuring long-term relevance and success.
Global Brand Strategy
Guiding organizations through transformative initiatives, including brand architecture creation, market expansion, and identity unification.
Revenue Growth
Strategizing campaigns and product launches that translate customer insights into tangible business results across industries and geographies.
Key Achievements
Salesforce Brand Foundations
Established Salesforce’s brand architecture, positioning, and enablement, driving global cohesion and enhancing market presence
Chevron Brand Redesign
Unified a global identity, aligning 60,000 employees across 180 countries under a modernized, cohesive brand system.
Revenue Growth at Del Monte
Developed strategies that led to 10%+ portfolio growth through innovative product launches and channel optimization.
Thought Leadership
Summary of Skills
