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Rose Sommerich

Rose Sommerich

Brand Strategy Architect | Marketing Innovator | Business Growth Catalyst

Location icon San Francisco, CA, USA

About

I’m a brand strategist with over 20 years of experience building and growing brands across industries, markets, and company sizes. From leading Salesforce’s global brand strategy, including creating its architecture and foundations, to redesigning Chevron’s corporate identity and driving revenue for CPG brands at Procter & Gamble and Del Monte, I’ve tackled complex challenges with impactful solutions. I specialize in creating adaptable brand strategies that evolve with business needs while staying rooted in purpose. With a “build while we fly it” mindset, I embrace testing, learning, and curiosity to navigate today’s fast-paced, AI-driven world. Ask me about how playing poker makes me more effective in my job.

Job Categories

Marketing
Consulting
Creative Services

Industries

Technology
Consumer Goods
Energy

Top Skills

Brand Strategy
Brand Architecture
Marketing Strategy
Integrated Marketing Campaigns
Customer Insights
Go-to-Market Planning
Brand Identity Development

Special Interests

Cycling
Hiking
City Exploring
Arts & Culture
Reading
Learning How to Start a Business
Available
Clock icon
Part-time
Full-time
Contract
Fractional
Hybrid
Remote

A
Advising
C
Consulting
F
Fractional Leadership

What I Offer

I help businesses and leaders facing brand growth challenges by crafting adaptable strategies rooted in purpose. With expertise in brand architecture and marketing innovation, I deliver impactful solutions that drive measurable results.

Brand Strategy Development

Designing flexible, scalable brand foundations for businesses navigating growth or repositioning.

Integrated Marketing Campaigns

Creating customer-centric campaigns that translate insights into actionable, high-impact initiatives.

Fractional Leadership

Bridging leadership gaps with strategic oversight in branding and marketing execution.

M&A Brand Integration

Unifying acquired brands through cohesive strategies that preserve value and streamline transitions.

Ask Me About

Brand Positioning
Marketing Campaign Strategy
Brand Identity Development
M&A Brand Integration
Go-to-Market Strategies
Executive Collaboration
Agency Management
Customer-Centric Insights
Team Enablement
Digital Marketing
Brand Narrative Creation
Strategic Planning

Brand Foundations Workshop

Description
For: Teams launching or repositioning brands. Conduct a deep-dive workshop to build robust brand foundations, including architecture, culture, and positioning.
Outcomes
A clear and actionable brand roadmap.

Integrated Campaign Planning

Description
For: Organizations seeking cohesive marketing strategies. Craft data-driven campaigns that align with customer insights and business objectives.
Outcomes
Higher engagement, clearer messaging, and measurable ROI.

Fractional CMO Services

Description
For: Startups or scaling businesses. Provide leadership in brand strategy, marketing execution, and team enablement.
Outcomes
Operational continuity and strategic growth alignment.

M&A Brand Integration

Description
For: Companies navigating acquisitions. Develop a seamless brand integration plan to unify cultures and preserve value.
Outcomes
Cohesive brand identity and smooth transitions.

Wisdom at Work

Notable Roles

Director, Global Brand Marketing & Strategy – Salesforce

Spearheaded brand initiatives reflecting leadership in AI and data, enhancing brand value and unifying narratives across regions and acquisitions.

Corporate Global Brand Manager – Chevron

Directed a comprehensive brand refresh, creating a cohesive identity system and deploying innovative storytelling techniques.

Senior Brand Manager – Del Monte Foods

Drove double-digit growth in a $250M portfolio, revitalizing product strategies and launching impactful innovation

Areas of Expertise

Flexible Brand Foundations

Developing scalable, adaptable brand frameworks to align with business goals and market demands, ensuring long-term relevance and success.

Global Brand Strategy

Guiding organizations through transformative initiatives, including brand architecture creation, market expansion, and identity unification.

Revenue Growth

Strategizing campaigns and product launches that translate customer insights into tangible business results across industries and geographies.

Key Achievements

Salesforce Brand Foundations

Established Salesforce’s brand architecture, positioning, and enablement, driving global cohesion and enhancing market presence

Chevron Brand Redesign

Unified a global identity, aligning 60,000 employees across 180 countries under a modernized, cohesive brand system.

Revenue Growth at Del Monte

Developed strategies that led to 10%+ portfolio growth through innovative product launches and channel optimization.

Summary of Skills

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Rose Sommerich is a member of OpenWater Group — a new curated community of high-achieving professionals with decades of experience.
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