Stu Berman
Customer Loyalty Champion, Global Strategy Leader, Photographer
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About
Born and raised in New York, I've called the Bay Area home since 1992. With over two decades of leadership and advisory experience, I’ve dedicated most of my career to Bain & Company, where I now lead the NPS Loyalty Forum. In this role, I have the privilege of helping executives from world-renowned organizations master the art and science of customer and employee loyalty, empowering them to create meaningful, lasting relationships. Each day, I find fulfillment in knowing that my work fosters impactful change and supports companies in achieving superior outcomes through best practices and shared learning. My career journey, spanning consulting, product management, and business development, has honed my expertise in building strategic frameworks that drive loyalty and deliver measurable results. Outside of my professional life, I’m a passionate photographer, avid hiker, soccer enthusiast, and lover of live music, theater, and symphony. Through my photography, I strive to capture and share moments of beauty from around the world, hoping to spark joy for others. I invite you to explore my work and, perhaps, find something that brings a smile to your face.
Job Categories
Industries
Top Skills
Special Interests
What I Offer
I bring a collaborative, insight-driven approach to fostering loyalty and business growth, emphasizing practical solutions and strategic frameworks that achieve meaningful results.
Advisory Sessions
One-on-one consulting to navigate complex business challenges, with a focus on loyalty strategies and executive leadership.
Loyalty Program Development
Designing customized loyalty strategies for companies aiming to enhance customer and employee retention.
International Expansion Strategy
Guiding businesses through the intricacies of cross-border expansion with a focus on cultural adaptability and regional market needs.
Ask Me About
Loyalty Program Masterclass
Executive Advisory for Global Expansion
Product Management Optimization
Cross-Functional Team Leadership Worksho
Wisdom at Work
Notable Roles
Vice President, NPS Loyalty Forum – Bain & Company
Leading the NPS Loyalty Forum has enabled me to build a powerful network of top executives and provide them with best practices, insights, and tools that boost customer and employee loyalty across diverse industries.
Group Product Manager – eBay
As Group Product Manager, I supported eBay’s international business expansion, focusing on new country launches, cross-border trade, and aligning product strategy with regional needs to drive global growth.
General Manager, Online Store – Intuit
Responsible for managing Intuit’s online store, I led efforts to enhance the digital purchasing experience, streamline operations, and improve the customer journey.
Areas of Expertise
Customer Loyalty Programs
I bring over 15 years of experience directing Bain’s NPS Loyalty Forum, creating a unique space for senior leaders to master loyalty strategies and build high-impact, lasting customer relationships.
Product Management and Development
Drawing from my time with eBay and Intuit, I specialize in guiding product teams through development processes, from strategy to execution, that enhance customer experience and drive sustainable growth.
International Business Expansion
Having managed eBay's cross-border initiatives, I am well-versed in leading teams through the nuances of international expansion, launching sites in new markets, and aligning global operations to support local market needs.
Key Achievements
Building Bain’s NPS Loyalty Forum
Founded and developed the NPS Loyalty Forum into a premier platform for loyalty best practices, empowering organizations to foster stronger connections with their customers and employees.
Expanding eBay’s Global Reach
Managed eBay’s cross-border product team, implementing new features and strategies that facilitated growth across multiple countries, notably in China and India.
Driving Strategic Product Innovation
Led product initiatives that bridged business and technical development, delivering solutions that aligned with stakeholders’ strategic objectives and supported eBay’s international expansion.
Wisdom is... the ability to learn from experiences, to know what I don't know, and to know when to ask for help from others.
Thought Leadership
Summary of Skills
