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Stu Berman

Stu Berman

Customer Loyalty Champion, Global Strategy Leader, Photographer

Location icon San Francisco, CA, USA

About

Born and raised in New York, I've called the Bay Area home since 1992. With over two decades of leadership and advisory experience, I’ve dedicated most of my career to Bain & Company, where I now lead the NPS Loyalty Forum. In this role, I have the privilege of helping executives from world-renowned organizations master the art and science of customer and employee loyalty, empowering them to create meaningful, lasting relationships. Each day, I find fulfillment in knowing that my work fosters impactful change and supports companies in achieving superior outcomes through best practices and shared learning. My career journey, spanning consulting, product management, and business development, has honed my expertise in building strategic frameworks that drive loyalty and deliver measurable results. Outside of my professional life, I’m a passionate photographer, avid hiker, soccer enthusiast, and lover of live music, theater, and symphony. Through my photography, I strive to capture and share moments of beauty from around the world, hoping to spark joy for others. I invite you to explore my work and, perhaps, find something that brings a smile to your face.

Job Categories

Consulting
Executive Leadership
Marketing
Program and Project Management
Product Management
Business Development

Industries

Consulting
Technology
E-Commerce

Top Skills

Customer Experience
Customer Loyalty Strategy
Executive Education and Mentorship
Product Development & Management
International Market Expansion
Cross-Functional Team Leadership
Photography

Special Interests

Hiking
Soccer
Photography
Music
Theater
The Symphony

What I Offer

I bring a collaborative, insight-driven approach to fostering loyalty and business growth, emphasizing practical solutions and strategic frameworks that achieve meaningful results.

Advisory Sessions

One-on-one consulting to navigate complex business challenges, with a focus on loyalty strategies and executive leadership.

Loyalty Program Development

Designing customized loyalty strategies for companies aiming to enhance customer and employee retention.

International Expansion Strategy

Guiding businesses through the intricacies of cross-border expansion with a focus on cultural adaptability and regional market needs.

Ask Me About

Customer Loyalty Frameworks
Executive Education Programs
Product Management Principles
Cross-Functional Team Leadership
International Business Expansion
Strategic Planning and Innovation
Market Entry Strategies
Stakeholder Engagement
Business Development Insights
Operational Excellence
Loyalty Metrics and Analytics
Project and Program Management
Photography

Loyalty Program Masterclass

Description
Designed for senior leaders seeking to implement or refine loyalty programs, this comprehensive program includes an in-depth review of best practices and tools to achieve loyalty program success.
Outcomes
Clear loyalty roadmap, improved customer retention, measurable loyalty metrics.

Executive Advisory for Global Expansion

Description
Tailored for companies planning international expansion, this service provides strategic guidance to navigate new markets with a focus on product adaptation and operational readiness.
Outcomes
Effective entry strategy, operational efficiency in new regions, stakeholder alignment.

Product Management Optimization

Description
Ideal for product management teams, this service offers hands-on coaching and actionable insights to enhance product strategy, team collaboration, and delivery timelines.
Outcomes
Streamlined product development, enhanced cross-functional alignment, improved time-to-market.

Cross-Functional Team Leadership Worksho

Description
Created for leaders managing diverse teams, this workshop builds skills in team alignment, goal-setting, and stakeholder communication for stronger collaboration and results.
Outcomes
Strengthened team cohesion, effective communication channels, actionable leadership insights.

Wisdom at Work

Notable Roles

Vice President, NPS Loyalty Forum – Bain & Company

Leading the NPS Loyalty Forum has enabled me to build a powerful network of top executives and provide them with best practices, insights, and tools that boost customer and employee loyalty across diverse industries.

Group Product Manager – eBay

As Group Product Manager, I supported eBay’s international business expansion, focusing on new country launches, cross-border trade, and aligning product strategy with regional needs to drive global growth.

General Manager, Online Store – Intuit

Responsible for managing Intuit’s online store, I led efforts to enhance the digital purchasing experience, streamline operations, and improve the customer journey.

Areas of Expertise

Customer Loyalty Programs

I bring over 15 years of experience directing Bain’s NPS Loyalty Forum, creating a unique space for senior leaders to master loyalty strategies and build high-impact, lasting customer relationships.

Product Management and Development

Drawing from my time with eBay and Intuit, I specialize in guiding product teams through development processes, from strategy to execution, that enhance customer experience and drive sustainable growth.

International Business Expansion

Having managed eBay's cross-border initiatives, I am well-versed in leading teams through the nuances of international expansion, launching sites in new markets, and aligning global operations to support local market needs.

Key Achievements

Building Bain’s NPS Loyalty Forum

Founded and developed the NPS Loyalty Forum into a premier platform for loyalty best practices, empowering organizations to foster stronger connections with their customers and employees.

Expanding eBay’s Global Reach

Managed eBay’s cross-border product team, implementing new features and strategies that facilitated growth across multiple countries, notably in China and India.

Driving Strategic Product Innovation

Led product initiatives that bridged business and technical development, delivering solutions that aligned with stakeholders’ strategic objectives and supported eBay’s international expansion.

Wisdom is... the ability to learn from experiences, to know what I don't know, and to know when to ask for help from others.

Summary of Skills

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Stu Berman is a member of OpenWater Group — a new curated community of high-achieving professionals with decades of experience.
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