How Good Storytelling in Business Can Unlock Greater Success, with Connie Kwan

Stories aren’t just for bedtime! According to Connie Kwan, stories are a powerful, yet underutilized, tool for organizing and conveying information — especially in business. 

No matter your role in your company, using storytelling principles when packaging data, insights and pitches helps you better connect with your target audience and achieve desired outcomes for greater success. 

Kwan is the Founder of 4Storyteller and helps teams and companies craft compelling narratives. What kind of storyteller are you? Take the 4Storyteller quiz to find out!

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